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Features "category-first" AI hair quiz, e-commerce and an inside look at the salon in its Boston headquarters.
March 13, 2023
By: Christine Esposito
Editor-in-Chief
Living Proof has made its foray into the metaverse. In partnership with e-commerce patform ByondXR, the hair care company has opened a virtual store. Consumers can browse product offerings and the brand’s heritage through a digitalized, immersive and interactive online shopping experience. Utilizing extended reality as the enabling technology, the HD-quality, 3D and 360-degree experience features four highly interactive virtual rooms and what the brand is calling a groundbreaking, category-f...
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